JINS Classic
JINS INC.
JINS, 2018 AW, "JINS CLASSIC COORDINATE BOOK" campaign - Hakuhodo Gravity team was in charge of planning and media buying. The request was to build good relationships with fashion media in order to promote JINS CLASSIC, the fashion category of JINS. We tied up with six fashion magazines and leveraged all of their contents for secondary usage, and created a fashion web magazine within the JINS website. We also implemented a tie-up with YouTubers, influencers and WEAR.
