Neko Cafe
PAUL & JOE BEAUTE
PAUL & JOE BEAUTE, October 2018, "14 NEKO CAFÉ" campaign - Hakuhodo Gravity team was in charge of everything from project management to influencer casting. The challenge was how to strengthen brand awareness and create buzz further even at a time when the brand was already gaining good brand exposure. Leveraging the brand's iconic cat, we held an event in Harajuku in which people could experience the brand's world view. The 12-days event had a success with many people visiting the store and waiting in long lines every day.
