HAKUHODO Gravity

Business producer supervises the team to achieve business goals by fully utilizing the accumulated knowledge and experiences in strategy, media, creative, digital and activation. It leads the way bringing together specialists in each area, works together to refine ideas and drives all business activities to achieve the best possible results.

Communication planner answers to all challenges in the communications field, proposing concrete and implementable Through The Line “ideas" from branding to activation, with full use of knowledge of creative, media, PR, and digital. It oversees the entire process from planning to execution.

Creative director leads brands to solve their challenges with the power of creativity, doing all kinds of planning from branding to activation to move consumers from a creative perspective. It oversees all aspects of the creative works from planning to execution.

Art director aims to optimize and maximize the communication effects of the plan by creating a high-resolution worldview from the overall structure of the communication plan to the details of the outputs based on design thinking, and by supervising the best-matched staffs to lead to the realization of the images.

Strategic planner finds the right “issue” among complex problems, fully using objective figures from various surveys and behavioral data, as well as in-depth knowledge of the market and discovering the insights of consumers and the times. It points the direction of strategies and sometimes even proposes concrete “ideas.”

Digital marketing planner provides all-round solution to digital challenges. It is committed to implementing Through The Line proposals while leveraging resources both inside and outside the group, and supports to strengthen the integrated plan from the digital aspect, ranging from strategy development to action plan design and implementation.

Digital commerce planner, as a planner in the e-commerce area, leads from proposal to execution mainly in the AD area. It maximizes performance by executing PDCA cycles with full use of internal and external resources of the group, and leads the digital execution phase for challenging continuously to improve operational efficiency by working closely with internal teams, external vendors and others.

Production producer proposes the production projects and manages the execution phase, supporting the entire process from planning to delivery by working side-by-side with the planner and in close cooperation with partner companies. It appropriately and flexibly responds to a broad range of “production” including still, movie, digital and event production, necessary to solve the project problem.

Media planner deals with media planning for the most effective communication with consumers. It optimizes the contact points between consumers and brands with ideas derived from the latest data and experience, moving freely between offline and online and combining all types of media including digital, TV, OOH, magazines and newsletters.