Honma Apparel
2019ss Exhibition
Honma Golf, 2019 SS, New HONMA APPAREL launch campaign - Hakuhodo Gravity team was responsible for creative direction, concept development, planning and project management. The challenge was how to get the launch of the new HONMA APPAREL recognized by a large number of press and media people and gain exposure. In order to express the brand concept of "ruffian" meaning "people who have a strong will to blaze their own trail,"we organized the event venue based on the theme of "going underground, digging a hole, and blazing a trail,"analogous to the mole character seen in the HONMA logo. The exhibition gave a good impression on the press and media, with the number of visitors several times than usual.
