HONMA APPAREL
2019SS CREATIVE
Honma Golf, 2019 SS, "Doubt the Present" campaign - Hakuhodo Gravity team was responsible for creative direction, concept development, planning, media buying and project management. For the launch of the new HONMA APPAREL, we were asked to design through-the-year communication plan and creative development. We adopted an actor Shidou Nakamura as the brand ambassador of the apparel which had the concept of "rough and tumble," or "unconventional." Alsol we develped the key visual with creative concpets of "holes" and "red" while getting the inspiration from the brand icon of a mole as a "ruffian" which destroyed the grass on the golf course.
