– Taberu Champagne –
TAITTINGER, 2019, "Eating Champagne" campaign - Hakuhodo Gravity team was in charge of planning, media buying and project management. The challenge was how to raise awareness and strengthen brand image of Taittinger in the champaign market. In order to clarify the brand's positioning among the many champaign brands and while strengthening its position as a "marriage with food," we developed a new campaign with a catch phrase "Edible Champagne." In order to build the targeted position, we developed a holistic campaign ranging from newspaper advertisements to web contents and magazine advertisements. Focusing on "food" in the champagne market, this campaign not only created a unique positioning but also resulted in sales increase.