Vita & Brava AD
Baccarat, April 2019 and 2020, "VITA & BRAVA AD" campaign - Hakuhodo Gravity team was responsible for planning and media buying. Specifically, we developed two projects below. VITA 2019 campaign was designed to promote Vita Tumbler 2019 (the product with year number engraved). Baccarat became the speaker and promoted the strong brand image as a gift, at the memorial time of April 2019, when the new year's name Reiwa was announced. BRAVA 2020 campaign was designed while synchronizing the product cocept of "clapping and cheering" with the sense of anticipation for the year 2020. The aim was not to create a promotional initiative-oriented ad, but to create a symbolic ad that would directly feature the product and spread when exhibited in stores.