PANDORA SHINE EXCLUSIVE LAUNCH PARTY
- PANDORA, March 2018, "PANDORA SHINE EXCLUSIVE LAUNCH PARTY" campaign - Hakuhodo Gravity team was responsible for planning, management, media buying and digital planning. The client asked us to generate a buzz for the launch of the key product. We designed the event to communicate the world view of the new gold product not only to the visitors of the event but also to a wider audience through TVPR and influencer word-of-mouth. The number of visitors far exceeded the expectation and the information was effectively spread on SNS at the launch timing, resulting in acquring strong initial sales.