HAKUHODO Gravity

WWD Japan, May 2018, -SPECIAL ISSUE OF MAGAZINE- Hakuhodo Gravity team was responsible for planning the content and acquring advertisements for the special issue. The spcial issue, featuring an interview with the new editor-in-chief, introduced the environment surrounding the publishing industry and the magazine's policies. We also aimed at attracting future advertisements by introducing future plans on top of examples of popular features and tie-ups in the past. The editor-in-chief of WWD himself was able to experience the PR effects of the exhibitions and presentations, which also led to the successful acquistion of advertisements.