Jocomomola des Sybilla_Joco & Non
Jocomomola de Sybilla, 2017 SPRING, "Joco & Non" campaign - Hakuhodo Gravity team was responsible for creative direction, planning, media buying and project management.The challenge was how to increase brand awareness effectively. Featuring an actress Non, we created masks with the same face as Non and put them on more than a dozen mannequins to create a lot of "Nons". Those Nons were not only displayed at the Omotesando POP-UP SHOP, but also exhibited in a truck touring around Tokyo. The campaign succeeded in creating a buzz, gaining a lot of exposure by being posted on yahoo topics and LINE NEWS and reaching out to a wide range of age groups.