JINS & Sun Debut Promotion

JINS & Sun
Debut Promotion

JINS INC.

JINS & SUN, April 2021, DEBUT PROMOTION "Free & New" Campaign - Hakuhodo Magnet was responsible for creative, planning, media buying, and digital planning. We planned the debut promotion for a new sunglass brand "JINS & SUN" supervised by fashion designer NIGO®. The concept is "EVERYDAY EYEWEAR" showing the idea of "democratization of sunglasses" as a free and new brand that would not specify the type of users nor the scenes of usage. We developed a creative work featuring Tomohisa Yamashita, an actor. On the launch day, the brand ran newspaper advertisements, web commercials, and a large advertisement in front of the Hachiko statue in Shibuya station.

Credit

CP: RYO HOZOJI/ AE: HARUKI KOGO/ SATOSHI ASANO/ TAKESHI HARA/ RYOHEI TAKAHASHI/ CD: NIGO®/ CD＋C: NOBUHIRO ARAI(TBWA/HAKUHODO)/ AD: YUKI TOKUNO(TBWA/HAKUHODO)/ D: HIKARI ONO(TBWA/HAKUHODO)/ YUTARO KAJIKAWA(TBWA/HAKUHODO)/ DIR: GENKI ITO/ PH: KAZUKI NAGAYAMA(S-14)/ PR: KOJI TOGOE(HAKUHODO PRODUCTS)/ CPR: KENJI TAKEDA(FUTUREK)/ PM: YUTA TESHIMA(FUTUREK)/ WEB DESIGNER: TOSHIAKI HOSAKA(FUTUREK)/ WEB DESIGNER: AYANE HAIZUKA(FUTUREK) MODEL: TOMOHISA YAMASHITA