“hikari To Kage” Collaboration
With Daiki Tsuneta And Yojiro Noda
Cartier, March 2021, Special Music Video "HIKARI TO KAGE" campaign for PASHA - Hakuhodo Magnet team was in charge of creative direction and planning. We planned and developed a special movie featuring Mr. Hiroki Tsuneda of KING GNU and Mr. Yojiro Noda of RADWIMPS, who are selected as local ambassadors of PASHA DE Cartier, based on the concept of "light and shadow" from the product story of Cartier PASHA. For Yojiro Noda's movie, the theme was circle and square lighting to match the slow tempo of the song, symbolically capturing him singing in the light and the shadows that appeared. For Daiki Tsuneda's movie, on the other hand, we changed the expression of "light and shadow" with an up-tempo tune, and developed a story based on the theme of a "ball of light" swinging on a large pendulum and the shadows wavering in response to it. With the sound he played as a cue, a large sphere of wavering light moved back and forth between a grand music hall and an abstract space.