Kinase Paris Shop
KINASE, 2018 July, "KINASE PARIS SHOP" campaign - Hakuhodo Gravity team was in charge of creative direction. The challenge was how to support an newly-opened antenna store in Paris by Niigata Prefecture. We developed the store concept, logo, website whle handling the local media. We also developed the store name KINASE - meaning "welcome" in Niigata area's dialect and a variety of brand experiences showing a sense of hospitality as the store name connoted. The store open received a good reputation from the local and got featured by Japanese media including Pen and other cultural media, contributing to sales generation.
