Visko’s Ambition
JUN CO., LTD.
VIS, 2018 FW, "VIS-ko's Ambition" campaign - Hakuhodo Gravity team was in charge of media and diginal planning. The challenge was how to spread the word by utilizing influencers. Getting inspiration from the brand name, we expressed the concept of "connection" in the plan and developed a weekly talkshow, after a popular national variety show, in which a wide range of female influencers such as comedian and model appeared and connected by turns while learning about fashion. At its final episode, brand target users were invited to watch the program, which was recorded and used as the closed event.
