HAKUHODO Gravity

kate spade new york presents paris night with sacree fluer

kate spade new york, 2017 Fall, "paris night with sacree fluer" campaign - Hakuhodo Gravity team was in charge of the planning and project facilitation.Based on the theme of the Fall 2017 collection "PARIS", we were asked to create an event that would generate interest in the brand and pay something back to the customers. We thought it would be a good idea to hold an event to raise interest and enthusiasm for the brand not only among customers, but also among brand fans and new customers, so we collaborated with Sacré Fleur in Kagurazaka for a limited time to create a restaurant with a special course of steak frites that would make you feel like the girl in the visuals. The restaurant, with photogenic spots all over the restaurant, became a big hit being fully occupied every day.

  • Credit

    CP: YUYA SASAKI, AE: YASUYUKI KUROHARA, SHINSAKU HIDA/ D: Kate Spade Japan/ TD+PGR: TAKATOSHI SUWAKI (STANDFOUNDATION CO.,LTD)/ VMD: IBUKI CO., LTD/ PR: INITIAL INC.

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Spring 2018 Collection
New York City Tour

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