Spring 2018 Collection
New York City Tour
kate spade new york, 2018 Spring, "collection new york city tour" campaign - Hakuhodo Gravity team was in charge of the planning and project facilitation. We were asked to design a digital campaign to gain fans. During NEW YORK FASHION WEEK, an actress Riisa Naka and a model/creator Ayana Miyamoto were invited to New York to capture the moments of New York from their respective perspectives. During the time when kate spade new york SPRING 2018 COLLECTION was held, those two appeared as photographers with smartphones in hand, taking pictures through their own filters and sharing them on the special website and Instagram real time. They also went out into the streets of New York in search of "joy & unexpected connection" and took photos of New York "now" with their smartphones, which were also uploaded to the special site. The recommended spots in New York that they stopped by were displayed on the website and WWD as 2017 New York's latest map.