Free’s Mart Mook Book
FREE'S MART, 2016 SS, "Mook book production" - Hakuhodo Gravity was in charge of planning and project management. In response to the client's requests to "create a new touchpoint with the target audience" and "utilize the contents for in-store sales promotion and owned media," we worked with the publisher Shogakukan to devlop a brand mook book with the good quality like a magazine. Rather than just develping a mook book, we leveraged Shogakukan's strength in model booking to utilize Saeko as a cover model for two seasons and Becky for two seasons starting from 2016 SS. Becky's appearance immediately after she resumed her career was featured in the news and became a hot topic. The mook book was sold both in brand stores and bookstores, with the ones at brand store sold out immediately. The promotion coupons included in the book also created a positive reaction from the target audience.
