Apt. JINS & Sun
JINS & SUN, February 2021, "APT.JINS & SUN" campaign - Hakuhodo Magnet team was responsible for planning, management, and digital planning. We wered asked to manage a POP-UP event for the launch of JINS's new sunglasses brand, JINS & SUN in align with the world view of NIGO®, the brand supervisor. Under the theme of "EVERYDAY EYEWEAR", the brand tagline, the apartment-type pop-up event was developed to educate people about "daily use of sunglasses", which was often avoided by Japanese people, and to embody the birth of a sunglass brand that catered to all users. The event was designed as an invitation-only experience type event where you could touch the sunglasses while walking around several rooms including a room that reproduced the atelier of Mr. NIGO®, who was often featured in the media and SNS, as well as the rooms of "NIGO® Friends" such as artist Arashi Shirahama and model emma.
