Pasha De Cartier Shinsaibashi Pop Up Event

Pasha De Cartier
Shinsaibashi Pop Up Event

RICHEMONT JAPAN LIMITED

Cartier, March 2021, PASHA DE Cartier SHINSAIBASHI POP UP EVENT campaign - Hakuhodo Magnet team was responsible for creative direction, planning, media buying and digital planning. The challenge was how to desing an effective campaign in order to increase the number of friends on the official Cartier LINE account (the same KPI continued from the first campaign) while putting the real event at former Shinsaibashi boutique space to be relocated as a center of the campaign. We designed a space based on the concept of "light and shadow," a theme localized to Japan while keeping in align with the global tone and manner. The event had a light tunnel composed of circles and squares, a uqique characteristics of the product, a space where the video of the first campaign was re-edited and exhibited in an installation and a room where visitors could experience the second special content, and a music video in collaboration with Hiroki Tsuneda of KING GNU and Yojiro Noda of RADWIMPS, to express the world view of the product.

Credit

CD＋CP: RYO HOZOJI/ AE: YUKI KOHASE/ YOSHINORI TAKAHASHI/ KIKUKO OTSUKA/ YASUYUKI KUROHARA/ PR: YUSUKE TABATA / DP: FUMIKA TSUCHIDA(PEAK)/ CD＋AD: KENTARO HARANO(HAKUHODO)/ DIR: YUICHIRO FUJISHIRO(DRAWING AND MANUAL)/ PH: YUSUKE OKA(HAKUHODO PRODUCTS) PR: KOJI TOGOE(HAKUHODO PRODUCTS)/ APR: MIKI MATSUSHITA(HAKUHODO PRODUCTS)/ CPR: KENJI TAKEDA(FUTUREK)/ PM: SATOSHI YAMAZAKI(FUTUREK)/ PM: TAKASHI OBINATA(FUTUREK)/ WEB DESIGNER: AYANE HAIZUKA(FUTUREK) PR: TSUBASA MUNEKATA(SUN DESIGN INSTITUTE.)/ NOBU MATSUMURA(SUN DESIGN INSTITUTE.)/ HIROMU SHIRASAKA(SUN DESIGN INSTITUTE.)/ NARU SHINOMIYA(SUN DESIGN INSTITUTE.)