MIKIMOTO_My Pearls,
My Style
K.MIKIMOTO & CO.,LTD.
MIKIMOTO, November 2020 to August 2021, "MY PEARLS, MY STYLE" campaign - Hakuhodo Gravity team was in charge of integrated communcation from planning, communication design, casting, special website production, and web media planning. The challenge was how to raise brand awareness among young target audience in their 30's. With the theme of "My Pearls, My Style," we created on-demand content featuring celebrities who are actual MIKIMOTO jewelry lovers. The charm of pearls was expressed through visuals and interviews that demonstrated the individuality and attractiveness of each celebrity, as well as the pride and strength they exuded when wearing pearls. It became a hot topic on web news and SNS, and resulted in the increase of brand awareness.
