Home Adventure
DECKERS JAPAN G.K.
Teva, June 2020, "HOME ADVENTURE" campaign - Hakuhodo Gravity team was in charge of planning and digital planning. The "GO ADVENTURE" campaign was originally prepared as an open call for adventurers to become Teva's official Instagrammers, but had to be suspended due to the Corona disaster from 2020. In the midst of STAY HOME following the declaration of a state of emergency, the challenge was how to realize the game which would show the message of Teva, reminding the adventure spirit even at home. We developed a digital content that invited users to "HOME ADVENTURE," where they could play digital jigsaw puzzles generated from Teva-selected adventure photos and photos of users enjoying their own adventures, and collect different pieces to complete a picture (puzzle) while playing in the room. The number of registered members for the mail magazine, which was set as the target goal, far exceeded the previous year's figure, and the campaign was introduced in many media.
