Kids Opinion Advertisement
JINS, July 2020, KIDS OPINION ADVERTISEMENT "There are adults who feel sorry for children when they see them in glasses" campaign - Hakuhodo Gravity team was in charge of creative direction, planning, and media buying. Through the "Kids' Meganista Award," which honored children who looked good in glasses, we found out that children enjoyed wearing glasses, contrary to the image held by adults. Realizing the misperception that adults had on their own, we not only held the awards but also sent out advertisements that casted our opinions on the world's biased image of children wearing glasses. We adopted the visuals of 80 remote children wearing glasses.
