Game Exhibition
JINS Quest
JINS, July 2020, "GAME EXHIBITION JINS QUEST" campaign. Hakuhodo Gravity team was in charge of planning and copywriting. The planned exhibition for the brand could no longer be held in real life due to the Corona disaster in 2020. The challenge was how to hold this event online while keeping a sense of fun fun as JINS. As the Corona disaster has increased the time we spent at home, there has been a lot of talk about revitalizing the popularity of old games. Taking this trend, we set up the exhibition hall in the game space and made it possible to visit the exhibition from anywhere, anytime with a PC. Visitors created avatars that could change their glasses, clothes, and hairstyle. Rather than just looking around at the glasses on display, the game introduced a unique experience of collecting glasses in the form of a stamp rally. As a result, many media (i.e. editorial staff) visited the exhibition. In addition, this initiative was featured by a fashion media (Fashionsnap.com) on LINE News, despite the fact that this exhibition was held as B to B.
