Pearly Gates × Snoopy
Roppongi Installation
PEARLY GATES
- PEARLY GATES, 2016 SS, "PEARLY GATES x SNOOPY Roppongi Installation" campaign - Hakuhodo Gravity team was in charge of planning and project management. We were requested to develop an event to celebrate the launch of PEARLY GATES' 2016 SPRING SUMMER BLACK WATCH x SNOOPY and the opening of their POP-UP STORE in Roppongi Hills. We set up Snoopy's red doghouse in the O-YANE Plaza of Roppongi Hill and held a fashion show in the evening with eight beagle dogs, models for Snoopy, accompanied by fashion models. The PR value by that event far exceeded the sales budget for the period of the event.
