THE SUIT COMPANY_2018fall Kanshasai
THE SUIT COMPANY, 2018 FW, "KANSHASAI" campaign - Hakuhodo Gravity team was in charge of planning, creative direction, media buying and campaign management for Kutakuta d-ah campaign. The challenge was how to increase sales for the 2nd KANSHASAI (Thanksgiving). We designed the campaign name considering for what the capmpaign should be thankful so that target people can feel sympathy to the campaign. Summer of 2018 was so tough with many natural disasters such as unpreceded heat-waves and earthquakes. Also, the business fashion trend has become more casual with lowering demands for business suits. So, on behalf of suit manufacturers (on our own), we decided to show our thankfulness to those who wear suits. With those in mind, we launched the campaign to give 300 people who had bought business suits during the campaign period new suits free of charge to replace suits that survived this spring and summer (i.e. the crappy ones) for next spring and summer.
