PEACH JOHN_Big Love
-100 Issue Anniversary Party-
PEACH JOHN , February 2017, "BIG LOVE" campaign - Hakuhodo Gravity was in charge of creative direction, planning, communnication strategy and project management. The challenge was how PEACH JOHN, as a fashion brand which originally started as a catalogue business amd celebrated the 100th issue since its 1st catalogue, could further strengthhen its brand awareness by holding an event to express a sense of gratidude to the brand fans and to allow people to experience the world of the brand. For the event, we utilized a female model Laura as the image character and developed the creative based on the concept of "Momo-taro" with the words momo meaning PEACH and taro equlvalent to JOHN in English. The event got a great reponse from TV programs, web news and SNS.
