GODIVA
2021 Valentine Promotion
GODIVA JAPAN, INC.
GODIVA, 2021 February, VALENTINE PROMOTION - Hakuhodo Gravity team was in charge of planning, creative direction and media buying. The challenge was how to give a sense of freshness and maximize the opportunity to be chosen as a special gift for Valentine's Day regardless of its too-high availability and brand regognition. In order to give a different imageof fahion from the existing GODIVA while adding a sense of special-ness and new change to the brand through collaboration, we used Nonn - an actress and a creative artist - to develop visuals for advertisements, sales promotion maetrials and stores. In addition, we produced original novelty items which conributed to generating sales as well as acquring target people's great response on TV and SNS.
