HAKUHODO Gravity

HAKUHODO Gravity

GODIVA Cup
Icecream Launch

GODIVA JAPAN, INC.

GODIVA, 2020 October, "Cup Ice Launch" Campaign - Hakuhodo Gravity team was in charge of planning and media buying for "Cup Ice Launch Campaign." The challenge was how to maximize the newly launched Cup Ice product which was GODIVA's first regular supermarket product. We created a video in order to thoroughly appeal the sizzle which only GODIVA can claim among many chocolate ice brands and the smoothness which only GODIVA can realize by using real pure chocolate, and developed campaign integrating SNS and advertisement with that Youtube video centered. This video with sizzle expression unique to GODIVA chocolate ice cream received lots of positive responses on SNS.

  • Credit

    AE: MASASHI HIROSE/ DP: SATOSHI SEKIUCHI/ CD+C: KOJI NOZAWA(HAKUHODO)/ CP: TOMOHIRO HIEDA(YUMENOHIEDA)/ AD: KENTARO HARANO(HAKUHODO)/ Dir: TAKAHIRO AOKI(qomunelab co., ltd.)/ Ph:YASUHIRO KAJIKA(hue)/ Pr: MASAHIKO TSUCHIYA(HAKUHODO PRODUCTS)/ SHUHEI OTA(HAKUHODO PRODUCTS)/ SEIYA FUJIMOTO(HAKUHODO PRODUCTS)/ RYO SHINOHARA(amana)/ YUSUKE MATOBA(amana)

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