Scrap Snap
TAPESTRY JAPAN, LLC
kate spade new york, 2020 FALL, "SCRAP SNAP"campaign - Hakuhodo Gravity team was in charge of digital planning and planning. The challenge was how to make the signature line, spade flower, popular and increase sales through e-commerce. We developed content that introduced actual users who owned the signature line products in the form of snapshots and prepared EC site to allow people to purchase interested products seamlessly. Users from a diversity of professions, races, and body types appeared in the snapshots, expressing the concept of inclusiveness that kate spade new york valued. As a result, all the lines sold out and were restocked one after another.
