REMOTEN AD
REMOTEN, May and July 2020 - Hakuhodo Gravity team took responsibility for creative direction, copywriting, planning, media buying, and execution of advertisements in order to raise the awareness of new initiative REMOTEN, a remote exhibition with the closest proximity online , and Hakuhodo Magnet ourselves. We placed an ad in WWD, a fashion industry newspaper in two installments. In the first, since it was right after the launch of REMOTEN, we placed a 1-page ad in May 2020 issue of WWD with the creative of putting the REMOTEN website directly on the paper. The second one was conducted as a cover on the cover of WWD in July 2020 issue, with a little shocking content seeing the situation that the number of people infected by the Corona disaster was increasing and many companies had stopped holding exhibitions. We planned it so that it could be an advertisement for both REMOTEN and our company that managed REMOTEN.
