We Are Original
WOOLRICH, 2020 FW, "WE ARE ORIGINAL" campaign - Hakuhodo Gravity team was in charge of creative direction, planning, media buying and digital planning. It was designed as a sequel of the Buffalo Check campaign conducted in 2020. Based on two different contents - "PIONEER" content featuring fashion icons who loved buffalo check and "STYLE SAMPLE" content featuring 60 popular stylists reflecting the colors of their own styling, we developed digital contents and distributed it monthly over a period of six months. This campaign contributed to improving the brand image in the fashion industry and among highly sensitive consumers.