Kids Meganista Award
JINS, March - May 2020, "KIDS MEGANISTA AWARD" campaign - Hakuodo Gravity team was responsible for creative direction, planning, media buying, and digital planning. The "Kids Meganista Award" was held in cooperation with VERY, the fashion magazine with strong followers among fashionable mothers, and the Asahi Shimbun, the national newspaper, in order to dispel children's latent resistance to wearing glasses and encourage them to enjoy wearing them. There were 1,360 applications for the first round of judging. Due to the spread of the coronavirus infection, an online remote award ceremony was held with about 80 children as finalists gathering on ZOOM. The contest gained a lot of media exposure, especially on information programs.
