HAKUHODO Gravity

THE SUIT COMPANY, 2019 FW, "Just go. - You don't have to choose anything, just order a suit" launch campaign - Hakuhodo Gravity team was in charge of creative direction, planning, media planning, copywriting, and execution. The challenge was how to quickly gain recognition and sales among competitors in the patterned order suit market. Although there were a lot of fun in choosing materials, patterns, colors, sizing for order-made suits, there were also many people who would feel bothered by the hassle of choosing. Based on this insight, we launched the brand "Iku, Dake, Order Suits, where you don't have to choose anything." and communicated that this was a brand that made it easy to purchase an order-made suit. The special website adopted only black-and-white illustrations, simplifying the steps to purchase an order-made suit and the amount of text as much as possible, and the same creative approach was used for the OOH and movie, aiming to change the values of businessmen who used to think that order-made suits would be too difficult to make. After the launch, we received a lot of positive feedbacks on the SNS and from targeted generation against order-made suits, which led to immediate sales increase after the launch.