The Change
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SOREL, October 2019, "THE CHANGE" campaign - Hakuhodo Gravity team was in charge of planning and media buying. The client wanted to hold a fashion show that would communicate the brand functionality related to "rain" and "snow" while showing the fashionable image at the same time. Instead of a runway style, the usual fashion show format, we developed the show on a flat surface with monitors installed at the feet showing a gimmick in which only the feet switched between "rain" and "snow" scenes at various points.
