HAKUHODO Gravity

Business producer supervises the team to achieve business goals by fully utilizing the accumulated knowledge and experiences in strategy, media, creative, digital and activation. It leads the way bringing together specialists in each area, works together to refine ideas and drives all business activities to achieve the best possible results.

Communication planner answers to all challenges in the communications field, proposing concrete and implementable Through The Line “ideas" from branding to activation, with full use of knowledge of creative, media, PR, and digital. It oversees the entire process from planning to execution.

Creative director leads brands to solve their challenges with the power of creativity, doing all kinds of planning from branding to activation to move consumers from a creative perspective. It oversees all aspects of the creative works and overall communication plan, from development to execution.

Strategic planner finds the right “issue” among complex problems, fully using objective figures from various surveys and behavioral data, as well as in-depth knowledge of the market and discovering the insights of consumers and the times. It envisions the direction of communication strategies and proposes concrete “ideas.”

Marketing planner always stands at the forefront and tackles all client issues. It analyzes the market environments elaborately, finds breakthroughs from all directions and draws out full-funnel / full-term marketing strategis that are necessary to solve problems.

Art director aims to optimize and maximize the communication effects of the plan by creating a high-resolution worldview from the overall structure of the communication plan to the details of the outputs based on design thinking, and by supervising the best-matched staffs to lead to the realization of the images.

Production producer proposes the production projects and manages the execution phase, supporting the entire process from planning to delivery by working side-by-side with the planner and in close cooperation with partner companies. It appropriately and flexibly responds to both online and offline creative “production” including still, movie and event production, according to the plan necessary to solve the project problem.

Content producer supervises the whole process of content production projects in owned media in cooperation with clients, planners, partner companies and media. It appropriately and flexibly responds to both online and offline creative “production” including still, movie and event production, according to the plan necessary to solve the project problem.

Digital marketing planner provides all-round solution to digital challenges. It is committed to implementing Through The Line proposals while leveraging resources both inside and outside the group, and supports to strengthen the integrated plan from the digital aspect, ranging from strategy development to action plan design and implementation.

Media DX planner accelerates media DX for the most effective communication with consumers. It optimizes the contact points between consumers and brands with ideas derived from the latest data and experience while moving freely between offline and online, combining all types of media including digital, TV, OOH, magazines and newspapers and taking into account the effects of the executed creative.

E-commerce planner, as an expert in the e-commerce area, leads in maximizing CV mainly in the lower funnel. It aims to solve clients’ e-commerce sales issues by executing PDCA cycles with full use of internal and external resources of the group. It leads the digital execution phase for challenging continuously to improve operational efficiency by working closely with internal teams, external vendors and others.